social media program
for retail jewelers
Turn your social media account into a powerful and cost-effective advertising vehicle that will create more engagement with jewelry consumers in your market, drive new shoppers to your store, and generate increased sales.
“Every piece of jewelry that’s been featured in posts through the Harmon Social Media Program has sold. Shoppers have come in and said, ‘I want to buy this ring.’ Others have come in pointing at their phones saying, ‘I want to buy this.’ I’m thrilled!”
– Kay Cameron, President
Kay Cameron Jewelers, Sayville, NY
why you need this program
This program will put your store and products in front of jewelry shoppers who only live in your area and drive them in to buy, all for less money than any other type of marketing. And you don’t have to do anything.
Images and videos of the products and brands you carry, along with professionally written copy, are posted directly to your Facebook and/or Instagram accounts. Each post is boosted (using paid advertising), targeting jewelry shoppers who only live in your market, driving them to shop. Harmon implements the entire program, leaving you and your staff free to focus on inventory and sales.
benefits
increases your sales
Jewelry shoppers are driven into your store to buy products they see in your boosted Facebook and/or Instagram posts.
uses your marketing budget efficiently and effectively
Every dollar invested only targets jewelry shoppers in your market
grows your customer base
This program will share information about your store and products with jewelry shoppers in your area who may not know about you yet.
combines high quality visuals, engaging copy, and expert management
We know which type of images and copy jewelry shoppers respond to, and what days and hours posts are likely to reach the most shoppers and get the highest response rates. And our social media team has the knowledge to respond to ever-changing rules and algorithms.
allows you to develop customer relationships
All communication stays strictly between you and jewelry shoppers, to help you develop relationships and makes sales. Harmon stays invisible, only implementing the program.
builds your social media presence
By participating in this program, you’re ensuring that your social media presence is continually active and growing. Online shoppers see this active presence as a position of credibility.
partnering manufacturers
Our list of partners is still growing.
If you work with a manufacturer not yet on this list, we will reach out on your behalf and ask them to participate.
A.O.D. Jewelry / Nava Dee
A&D Gem / DVANI
Alisa
Allison-Kaufman
Almor Design
ALOR
Amali
Armadani
ArtCarved (Frederick Goldman)
Artistry LTD
Aspery & Guldag
Baccarat
Belle ?toile
Beny Sofer
Bering
Breitling
Breuning
Carla Nancy B.
Cartier
Charles Garnier
Charles Krypell
Christopher Designs
Coast Diamond
Cordova
DA Gold
Daniel Dilman
David Gross Group
Diabella
Dilamani
Don Conkey & Sons
Eichhorn
Eli Jewels
Emsaru
Euphoria New York
Facet Barcelona
Fana
Frederic Duclos
Freida Rothman
Gemelody
Gottlieb & Sons
Gregg Ruth
Gumuchian
H.J. Namdar
H.J. Namdar Forevermark
Heera Moti
Henderson Collection
Herco Jewelry Co.
Honora
Hulchi Belluni
IBGoodman
IDD
Imagine Bridal
IZI Creations
Jabel
John Hardy
Joshua J Fine Jewelry
JP Diamonds
Kabana
KC Designs
Kelly Waters
Kim International / La Vie
Kimberley Diamond Co.
LaFonn – SB
Les Georgettes
LeVian
Lika Behar Collection
Louis Tamis & Sons
LUCA Lorenzini featured by Lecil
Luvente
M.I. Jewelry / Marika Desert Gold
Madison L
Makur Designs
Mars Fine Jewelry
Martin Flyer
Master Craft
Mastoloni
May & Associates – KRD
Mazza Company
Meira T
Mercury Ring
Naladi IGC Brand Service
Novell
Pesavento / Gioielli Group
Peter Storm
Phillip Gavriel
Pichiotti
Platini Jewelry
Pompos Jewelry Corporation
Precision Set
Quality Gold
Raymond Mazza
RDI Trading / Earstuds USA
Reko Settings
Rembrandt Charms
Roberto Coin
Royal Chain
Rudolf Friedmann
Sal Praschnik
Scott Kay
SDC Creations
Shogun Pearl
Shy Creation
Simon G.
Slate & Tell
Sofer Jewelry
Soho
Southern Gates
Spark Creations
Stuller
Suna
Sylvie
Tracy Arrington Studios
Uneek Jewelry
Vahan Jewelry
Veer
Victor
Whitehouse Brothers
Zeghani
Zina Sterling Silver
how it works
Step 1: Decide on the brands/products you want to feature.
Step 2: Decide when and for how long you want the program to run.
Step 3: A Harmon associate will email you a schedule of upcoming posts, as well as a nondisclosure agreement. We’ll also reach out to get access to your Facebook Business account in order to post. Our contact with you will be limited.
Step 4: Once we have permission to post on your Facebook and/or Instagram, we will begin scheduling posts. They will not interfere with any other posts you have scheduled.
Step 5: We’ll send you the full analytics from Facebook and/or Instagram showing how your posts performed, so you can understand your rate of success.
we deliver results
During the 2022 holiday season, Harmon implemented this social media program for 31 retailers in various markets for five weeks between Thanksgiving and Christmas. These are the average results below for each retailer.
holiday campaign results
The average number of targeted jewelry shoppers reached for each retailer.
The average number (per each retailer) of targeted jewelry shoppers who had a reaction to or commented on a boosted post.
The average number (per reach retailer) of targeted jewelry shoppers who shared a boosted post.
The average number (per each retailer) of targeted jewelry shoppers who clicked the call-to-action button on a boosted post.
contact us
Experience more engagement with jewelry shoppers in your market and increase your profits.
Interested but want more information?