social media program
for retail jewelers
Turn your social media account into a powerful and cost-effective advertising vehicle that will create more engagement with jewelry consumers in your market, drive new shoppers to your store, and generate increased sales.
“Every piece of jewelry that’s been featured in posts through the Harmon Social Media Program has sold. Shoppers have come in and said, ‘I want to buy this ring.’ Others have come in pointing at their phones saying, ‘I want to buy this.’ I’m thrilled!”
– Kay Cameron, President
Kay Cameron Jewelers, Sayville, NY
why you need this program
This program will put your store and products in front of jewelry shoppers who only live in your area and drive them in to buy, all for less money than any other type of marketing. And you don’t have to do anything.
Images and videos of the products and brands you carry, along with professionally written copy, are posted directly to your Facebook and/or Instagram accounts. Each post is boosted (using paid advertising), targeting jewelry shoppers who only live in your market, driving them to shop. Harmon implements the entire program, leaving you and your staff free to focus on inventory and sales.
increases your sales
Jewelry shoppers are driven into your store to buy products they see in your boosted Facebook and/or Instagram posts.
uses your marketing budget efficiently and effectively
Every dollar invested only targets jewelry shoppers in your market
grows your customer base
This program will share information about your store and products with jewelry shoppers in your area who may not know about you yet.
combines high quality visuals, engaging copy, and expert management
We know which type of images and copy jewelry shoppers respond to, and what days and hours posts are likely to reach the most shoppers and get the highest response rates. And our social media team has the knowledge to respond to ever-changing rules and algorithms.
allows you to develop customer relationships
All communication stays strictly between you and jewelry shoppers, to help you develop relationships and makes sales. Harmon stays invisible, only implementing the program.
builds your social media presence
By participating in this program, you’re ensuring that your social media presence is continually active and growing. Online shoppers see this active presence as a position of credibility.
Our list of partners is still growing.
If you work with a manufacturer not yet on this list, we will reach out on your behalf and ask them to participate.
A.O.D. Jewelry / Nava Dee
A&D Gem / DVANI
ArtCarved (Frederick Goldman)
Aspery & Guldag
Carla Nancy B.
David Gross Group
Don Conkey & Sons
Euphoria New York
Gottlieb & Sons
H.J. Namdar Forevermark
Herco Jewelry Co.
Joshua J Fine Jewelry
Kim International / La Vie
Kimberley Diamond Co.
LaFonn – SB
Lika Behar Collection
Louis Tamis & Sons
LUCA Lorenzini featured by Lecil
M.I. Jewelry / Marika Desert Gold
Mars Fine Jewelry
May & Associates – KRD
Naladi IGC Brand Service
Pesavento / Gioielli Group
Pompos Jewelry Corporation
RDI Trading / Earstuds USA
Slate & Tell
Tracy Arrington Studios
Zina Sterling Silver
how it works
Step 1: Decide on the brands/products you want to feature.
Step 2: Decide when and for how long you want the program to run.
Step 3: A Harmon associate will email you a schedule of upcoming posts, as well as a nondisclosure agreement. We’ll also reach out to get access to your Facebook Business account in order to post. Our contact with you will be limited.
Step 4: Once we have permission to post on your Facebook and/or Instagram, we will begin scheduling posts. They will not interfere with any other posts you have scheduled.
Step 5: We’ll send you the full analytics from Facebook and/or Instagram showing how your posts performed, so you can understand your rate of success.
we deliver results
During the 2022 holiday season, Harmon implemented this social media program for 31 retailers in various markets for five weeks between Thanksgiving and Christmas. These are the average results below for each retailer.
holiday campaign results
The average number of targeted jewelry shoppers reached for each retailer.
The average number (per each retailer) of targeted jewelry shoppers who had a reaction to or commented on a boosted post.
The average number (per reach retailer) of targeted jewelry shoppers who shared a boosted post.
The average number (per each retailer) of targeted jewelry shoppers who clicked the call-to-action button on a boosted post.
Experience more engagement with jewelry shoppers in your market and increase your profits.
Interested but want more information?