we have the social media knowledge, and we put it into practice

According to Facebook, only 15-20% of people you reach through a boosted post (posts that use paid advertising to target a specific audience) will respond to you.

When we run social campaigns for clients, our boosted posts consistently see response rates of 35-55%. That?s better than double the average.

we create new content to feature on your social media feed

Our photographers and videographers have been creating stunning images and videos that feature the products from our partnering manufacturers. Consumers may have seen the products in ads previously, but because the content is fresh, they?ll actually stop scrolling and look. And of course, every newly created visual follows best social media practices.

we target a specific consumer on each post, from copywriting through execution

To accompany the new product visuals, our writers compose descriptive copy that speaks to a specific group of consumers (depending on the featured product) and encourages them to take an action. Not only do our writers understand how to communicate with jewelry shoppers, but they know how to do it via social media.

Based on the copy, we then target and boost each post to that same group of specific consumers, using demographic and psychographic factors. Because we target at each step of the program, you’re given the opportunity to experience the greatest results.

we market special events in your store

If you have special events coming up at your store, including trunk shows, holiday parties, and big sales, we’ll create additional boosted social media posts to help spread the word among jewelry shoppers in your market. It’s the easiest–and most cost-efficient way–to increase attendance at you events and get consumers to make purchases.

we negotiate unique offers with our partnering manufacturers

The majority of our partnering manufacturers are including some kind of offer along with their featured products. These can be anything from, ?Buy this product, get this other product free,? to ?Spend this amount and get this product free,? etc. These are time-sensitive offers, and are unique to this program–they?re not being offered anywhere else. These are great incentives that will encourage consumers to take an action, visit your store, and buy.

we help you with your entire social media feed

This program is focused solely on boosted posts; its focus is on generating sales and making you money. However, if you want to continue to post organically (posts that include donating a product to a non-profit charity function, or a picture of a customer who purchased a customized necklace that she loves), we encourage you to do so. Your organic posts will complement these boosted posts.

However, if you don?t post regularly, or forget, that?s okay. We post three days a week, and because they?re boosted, they?ll carry over for a few days. That means there will be constant communication with consumers on your social media feed.

we make it easy for you to respond to people

Responding quickly to comments or questions on these posts is important–it can help you earn an Official Facebook Badge, which means you have a 98% or better response rate. This encourages engagement, and opens up more opportunities to develop customer relationships.

We feel an important part of this program is to let you, the retailer, respond to all comments on the posts. You know your store and products best, and this is a great way to start that larger conversation. In order to cut down on your response time and make your day run smoother, we?ll set up notifications on your smartphone. This makes it simple to respond to questions, comments, and likes, and earn that Official Facebook Badge.